Flexible schedules, built around your constraints| Date or timetable constraints? We adapt our sessions to your availability. Suggest my dates Flexible schedules, built around your constraints| Date or timetable constraints? We adapt our sessions to your availability. Suggest my dates Flexible schedules, built around your constraints| Date or timetable constraints? We adapt our sessions to your availability. Suggest my dates Flexible schedules, built around your constraints| Date or timetable constraints? We adapt our sessions to your availability. Suggest my dates
Centre Canadien de Gestion, d'Économie et du Développement Durable +1 416 419-2978 info@ccmesd.ca
Insurance

Insurance account manager and insurance marketing

Underwriting, claims management, co-insurance and reinsurance, compliance and management control in insurance.

Affiche du séminaire international CCMESD à Paris, août 2025

Course objectives

  • Set insurance account manager and insurance marketing in its institutional, legal and methodological context.
  • Master business processes and administrative acts and the tools that go with it.
  • Apply the approach to cases drawn from the participants' own working context.
  • Produce the expected deliverables and secure the points that most often stall.
  • Draw up an action plan that can be applied as soon as you are back on the job.

Skills acquired

  • Analyse a situation against technical and regulatory framework.
  • Implement business processes and administrative acts.
  • Use client relationships and distribution independently.
  • Organize steering, compliance and performance and report on it to the governing bodies.

Who it is for

  • Underwriters and claims handlers
  • Account managers and insurance brokers
  • Compliance and management control officers in insurance
  • Staff of insurance and reinsurance companies

Prerequisites

Professional experience in the relevant field is recommended. No particular academic prerequisite is required: the course is designed for practitioners in post.

Programme

01Technical and regulatory framework
  • Definitions, scope and stakes: insurance account manager and insurance marketing.
  • Applicable legal, regulatory and institutional framework.
  • Actors, roles and responsibilities.
  • Opening workshop: shared diagnosis of the participants' situations.
02Business processes and administrative acts
  • The reference methodology, step by step.
  • Tools, templates and working documents.
  • Points to watch and commonly observed mistakes.
  • Workshop: application to a case brought by the participants.
03Client relationships and distribution
  • Operational implementation and sequencing.
  • Articulation with the organization's other processes.
  • Handling complex situations and trade-offs.
  • Workshop: producing an interim deliverable.
04Steering, compliance and performance
  • Indicators, controls and monitoring arrangements.
  • Reporting and communication to decision-making bodies.
  • Capturing lessons learned and continuous improvement.
  • Drawing up an individual action plan for returning to work.

The programme is adjusted to the context and to the cases participants bring. The final outline is confirmed to you before the session starts.

Teaching method and materials

The course alternates between methodological input, application workshops and work on the cases participants bring. Each module ends with a deliverable that can be used in a real working situation.

Participants receive all the teaching materials, the document templates used during the session, and a named certificate of participation.

Frequently asked questions

Is this course available in-house?

Yes. The entire CCMESD catalogue can be delivered in-house, at your premises or remotely, with the programme adapted to your context, your procedures and your data. A quote request is enough to start the scoping.

How long is the session and what is the pace?

The session runs over 2 weeks. The programme alternates between methodological input, application workshops and work on the cases participants bring with them.

Are there prerequisites for registering?

Professional experience in the relevant field is recommended. No particular academic prerequisite is required: the course is designed for practitioners in post.

Is a certificate issued?

A named certificate of participation is issued at the end of the session, along with all the teaching materials and the tools used.

Does the fee include accommodation?

Two options are offered at registration: option A, without accommodation, and option B, with accommodation and breakfast. Lunch, dinner and incidental costs are not included in option B.

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